The Maribel Foundation: LA Children’s Hospital and Telemedicine

Some may know her for her memorable characterization of Selena, others may remember her vast and ever changing music career, and most are just getting acquainted with Jennifer Lopez in the latest season of American Idol, but no matter how you know her, Jennifer Lopez, better known as J.Lo, is doing something worth remembering. Partnering up with her sister, Lynda, the pair founded the Maribel Foundation, their mission:

That’s why Lynda and I are working to create the Maribel Foundation. Our goal is to dramatically increase the availability of quality health care and health education for women and children, regardless of their ability to pay.

While this goal is no small task, they’ve taken it a step further and announced to launch a Telemedicine campaign, mainly in Los Angeles’ Children’s Hospital.

Jennifer and Lynda Lopez at the Telemedicine Launch in San Juan

Information from their Website:

The Foundation will work to expand the number of telemedicine clinics both domestically and abroad, increasing access to top quality pediatric care for the most serious cases. Telemedicine is a remarkable new healthcare delivery system that uses telecommunications technology to conduct medical diagnoses, consultations, treatments, transfers of data, education of physicians, and dissemination of public health alerts and/or emergency updates.

Simply stated, this technology allows patients located all over the world to receive access to care by the physicians at one of America’s top pediatric hospitals, the Childrens Hospital Los Angeles.

Patients living in under-served and under-privileged areas, two groups that are especially vulnerable to inadequate healthcare, can greatly benefit from telemedicine.

Some of the potential benefits of telemedicine are as follows:

Access: Telemedicine can allow children with serious childhood diseases in other areas of the world to be examined, diagnosed, and/or treated by the top pediatric oncologists, hematologists, and pediatricians at the Childrens Hospital Los Angeles. Doctors can virtually give patient care to children in different parts of the world.
Quality: Telemedicine permits consultations to take place among the referring physician, the consulting physician, the patient, and the patient’s family through interactive video and medical equipment and instruments, with the added benefit of having critical patient information available on-line. Additionally, the physicians or other personnel at remote or under-served locations can be educated before or during the consultations with specialty physicians and other experts, increasing their ability to treat other similar cases in the future.
Cost: The travel cost of the patients for specialty care, the travel cost of the health care professionals for continuing education or consultation, the personnel / equipment cost for not having to keep specialty care facility in rural or under-served hospitals, and other costs can be either eliminated or reduced.
To learn more about their campaign, watch the video here: Maribel Foundation

SBR: Proud Sponsor of the AAP Pediatric Office of the Future


After attending the American Academy of Pediatrics National Conference and Exhibit earlier this month, we are proud to announce that SBR Health is a sponsor of the AAP Pediatric Office of the Future.

New for 2011: Pediatric specialists work in hospitals, in clinics, and on the go. This year the much expanded Pediatric Office of the Future (POF) exhibit is highlighting all 3 “offices”! In addition to our primary outpatient booth, we’re featuring the new “Hospital of the Future” booth showcasing hospital-related technologies for the high tech hospital “office.”

~AAP Pediatric Office of the Future

October 15-18, 2011, SBR Health attended the AAP National Conference in the Hospital of the Future, situated between the Hospital of the Future and the Tech Talk Theatre.

Here, SBR’s Chief Marketing Officer, Pete Eggleston and Inbound Marketing Specialist Jenna Antonelli set up the company’s demo, providing real-time video for preventing readmissions and increasing referrals.

The Tech Talk Theatre housed several speakers, including “Taking Your EHR Selection Process from Confusion-to-Confidence” and “Telemedicine and Robotics Innovation for Advancing Care Deliver”. 

Above, Thomson Reuters Pediatrics presents, “Neonatal and Pediatric Patient Safety – Focus on Drug Therapy and Parenteral Nutrition”. Below, Health Nuts Media attracted a large crowd during, “Animation, Health Literacy & the Engaged Patient”.


To learn more about the American Academy of Pediatrics Pediatric Office of the Future, visit here.





Visit SBR Health at the American Academy of Pediatrics 2011 National Conference & Exhibition

Pediatrics is the talk of the town here in Boston. The American Academy of Pediatrics 2011 National Conference & Exhibition is this weekend with physicians, students and leaders in healthcare from around the globe gathering in Boston to discuss the hottest topics and trends in pediatric practice. The theme for this year’s conference is the prevention and treatment of childhood obesity.

Considered the premier pediatric educational event, the AAP conference exhibits some of the most innovative developments in medicine, services, resources and technology. A highlight at this year’s conference is the new Pediatric Office of the Future that will host an impressive variety of available technologies designed to deliver more efficient and higher quality medical care. The four Office of the Future areas include ARRA/HITECH/Meaningful Use, Patient Engagement, Practice Management and Design and Connectivity/HIE.

We are excited to be an exhibiter at the Office of the Future and will be on hand to demonstrate our solutions for reducing readmissions and driving patient referrals through simple and secure video communications platform that links physicians, patients and specialists across all distances. By enabling healthcare providers to quickly and more securely integrate videoconferencing into their workflow, our solutions make it cost effective and easy to improve the coordination and quality of care while at the same time enhancing rather than changing clinical and IT workflows.

Find us and other leaders in healthcare at this year’s Office of the Future exhibit space at the Boston Convention and Exhibition Center from Oct. 14-18.