Healthcare Experience Design 2013 – Improving Communication for Better Health

Posted on March 22, 2013 by Ashley Boyd

Healthcare Experience Design 2013 is just around the corner, and SBR is excited to be back to join some of today’s most innovative designers, technologists, product managers, researchers, entrepreneurs, visionaries and dreamers in the healthcare space. Exploring the intersection of healthcare and design, HxD’s featured speakers include visionary game designer Jane McGonigal, ‘The Happiness Project’ author Gretchen Rubin, Kaiser Medical Director of Patient Education and Health Promotion David Sobel, MD, PatientsLikeMe co-founder Jaime Heywood and many more. All will address their burning mission for health, and the role design thinking plays in improving the quality of health service delivery and helping us achieve better health.

For The Impact of Virtual Health Delivery Networks on Healthcare session, SBR Health CEO Christopher Herot will present a case study on how video communication is being leveraged by some of today’s leading healthcare delivery institutions to support the virtualization of care delivery across health care networks to enable them to increase access, drive down costs and improve outcomes.

When: Monday, March 25th, 1:40-2:10 PM EDT Where: The Westin Waterfront, Boston MA, Commonwealth conference room

Visit the HxD website for more details on Chris’ Monday session, other speakers and the agenda for this year’s conference.

What’s wrong with telemedicine?

Posted on June 27, 2012 by Ashley Boyd

While studies have shown that successful use of videoconferencing and real-time communications can profoundly benefit patients and doctors alike, how do we define success?

Telemedicine has been in use now since the 80’s but due to complexity, specialized equipment, expensive network infrastructure and poor Medicare/Medicaid reimbursement policies, it remained limited to a small number of users. These challenges made it impractical to use televideo technologies for care delivery on a larger scale.

Today, low cost and ubiquitous technologies do exist that can facilitate a world in which videoconferencing has a place on the desk of every doctor, nurse and clinician. However, what is needed at the clinician level are applications designed specifically for the health care industry with televideo as a method of communications.

What does this mean?

As studies have shown that health care outcomes improve when truly collaborative communication takes place among patients, doctors and specialists, televideo is becoming more mainstream. But for televideo to be both successful and effective, televideo technologies must be user friendly, highly secure, low cost and fully customizable.

Is that all?

Fixing televideo goes beyond cost and complexity. While there are a number of innovative televideo technologies, there is still the problem of integrating televideo seamlessly into clinical workflow. The success of any technology depends only 10 percent on the technology and 90 percent on how the technology is integrated with existing workflows.

To deliver care successfully and effectively across the healthcare continuum, televideo must be mapped to existing workflows to improve patient and clinician use experiences and to minimize change management issues.

Change is good but it’s not always great.

To make televideo great, let’s start with improving the usability.

iMedicine and Mobile Panel

Posted on May 16, 2012 by Ashley Boyd

SBR Health hosted a panel discussion at Boston’s first ever iMedicine and Mobile Summit on ‘Trends in Utilizing Mobile Televideo Technologies to Improve Healthcare Access.’

Studies have shown that successful use of real time communications such as televideo can profoundly benefit patients and doctors alike. Health care outcomes improve when truly collaborative communication takes place among doctors, specialists. However, until recently the specialized equipment, complexity and expensive network infrastructure required by video, as well as poor Medicare/Medicaid reimbursement policies made it impractical to utilize televideo technologies for the delivery of care unless the patient was a great distance from the doctor.

Now, changing reimbursement models and low-cost mobile based televideo technologies are making it easy and cost effective to utilize televideo in a wider array of patient and inter-clinician interactions. Hence, it is now practical to utilize televideo for a much larger population of patients who may not need to travel long distances but still be able to be better served if they could avoid traveling. With these types of applications, health care professionals would have simple efficient communications tools to increase access to specialists, raise the overall levels of patient care, and improve delivery of treatment.

Our featured panelists included Rick Hampton, Wireless Communications Manager at Partners HealthCare; John Moore, Founder and Managing Partner at Chilmark Research; Adam Strom, Director of Research and Design at WorldClinic; David Judge, Medical Director, Ambulatory Practice of the Future at Massachusetts General Hospital; and Shawn Farrell, Telemedicine and Telehealth Program Manager at Children’s Hospital Boston. Chris Herot, CEO of SBR Health, served as moderator for the panel.